ABOUT US
About Value Amplified
We're on a mission to change how teams create, deliver, and evolve digital products in an AI-driven world.
We're a research-based advisory and consulting firm that helps organizations, teams and individuals deliver more value in the age of AI. Our advice comes from continuous research while Value Amplified founders Dave West and Eric Naiburg along with Dr. Alan Brown and others bring more than 30 years of helping people build better products.
OUR STORY
Teams have always delivered value. We help you amplify it.
Every new tool or method for delivering digital products arrives with the same promise: None of this was possible before. The reality is that organizations, teams and individuals have been delivering value forever. The real question is whether you can deliver greater value.
That's why Dave West and Eric Naiburg founded Value Amplified: A research-based advisory and consulting firm focused on outcomes that helps organizations, teams and individuals amplify the value they deliver. And we do it with humor and kindness.
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Every new delivery tool arrives with the same story: None of this was possible before. But teams have always delivered value. The real question is whether we can amplify it. That's what Value Amplified is built to do.
Dave West
Co-founder, Value Amplified
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Dave and Eric: years of working (and laughing) together.
WHY NOW
Building got cheap. Getting it right didn’t.
We've researched how AI is changing product delivery. It left us with two convictions.
01
Everything is about to change
Agentic systems are profoundly reshaping digital products and enabling individuals to do amazing things.
02
The enduring truths matter even more
Goals, vision, context and flow still set the pace. Teams need delivery systems that are machine-ready but human-enabled.
Agents can do the work, but only people can be accountable for it.
WHAT WE DO
Research-based advice and consulting for teams building products
Drawing on continuous research and more than 30 years of experience, we help organizations bring the ideas of agile delivery into the world of agentic systems, and answer the questions every product leader is asking right now.
How do we organize teams?
What does the operating model look like?
How do we measure?
How do we bring products to market?
OUR EXPERIENCE
30 years of helping people deliver better products
Over the last 30+ years, Dave and Eric have worked at organizations including IBM, Rational Software, Forrester Research, Tasktop and, for the last 11 years, Scrum.org. Different organizations, one unifying theme: Delivering consistently better products. We can't do it alone, so we draw on an amazing network, including Dr Alan Brown, whose research on AI in large enterprises and government organizations underpins our thinking on AI fluency and organizational change.
30+
years delivering digital products
11
years leading Scrum.org
18
months researching AI's impact on product delivery
Read the full story: Introducing Value Amplified
Why we started Value Amplified, why now, and what comes next.
Dave West
Partner and co-founder
Dave's current research focuses on how agentic systems are changing product delivery, from team design and operating models to how value is measured. For more than a decade, Dave was CEO and Product Owner of Scrum.org, and before that Chief Product Officer at Tasktop, where he helped grow the company from a services business into a VC-backed product company. He previously led the software development and delivery practice at Forrester Research as VP and Research Director, ran Ivar Jacobson Consulting in North America, and led development of the Rational Unified Process (RUP) at IBM/Rational. A frequent keynote speaker, he is co-author of The Nexus Framework for Scaling Scrum and Head First Object-Oriented Analysis and Design.
Eric Naiburg
Partner and co-founder
For more than a decade, Eric was the COO for Scrum.org where he led the efforts for the global adoption of Scrum. Eric has spent the majority of his career in product management and product marketing roles building software based products and bringing them to market. His experience includes working in the early days of cloud computing for INetU, the start of the eBusiness movement at Rational Software and then later IBM, the beginnings of the CASE Tools market for Logic Works (the makers of ERwin) and with various other companies. He is co-author of UML for Database Design and UML for Mere Mortals.
Dr. Alan Brown
Advisor
Alan has been delivering impact as an entrepreneur and in business for over 30 years, working predominantly in software delivery to power business transformation. He is also a university professor, researcher, coach and trusted adviser to start-ups and established organizations across the public and private sector. He has written several books on AI, enterprise software delivery and digital transformation, and holds a Professorship in Digital Economy at the University of Exeter, UK and from March 2019 to September 2023 held a Fellowship at the Alan Turing Institute, the UK National institute for data science and AI.
OUR TEAM