PRODUCT MARKETING WORKSHOPS FOR GROWTH
Do you have strong products that struggle to show market growth?
Your product fits its market, but growth has stalled. We find what's holding it back, then rebuild your messaging, targeting and marketing mix to get sales moving again through a series of product marketing workshops bringing the right people from your team (marketing, product management, sales, etc.) into the room to drive growth.
Sound familiar?
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Sales have plateaued, even though customers like the product.
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Your messaging talks about features, not buyer problems.
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Marketing is busy, but hard to tie to pipeline.
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Sales, partners and marketing tell different stories.
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You're not sure which segments are worth the spend.
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You're too close to the product and positioning for an outside objective view.
What you walk away with
A growth plan your team owns, built across the workshop series:
Refreshed buyer personas: who buys, why, and what problems they need solved.
Sharper messaging: value statements that speak to buyer problems, not features.
The right marketing mix: channels and activities chosen for reach and return.
Sales and partner enablement: tools and talk tracks so everyone tells one story.
Measurable goals: KPIs and a review rhythm to track growth over time.
THE LENS WE USE
Improve. Grow. Optimize.
Improve
Messages and targets
Identify key messages and fine tune the messages that will best resonate to your target users and buyers.
Grow
Create a strong marketing mix
One activity or action doesn't drive sales, it requires a strong mix of activities and targets to be top of mind.
Optimize
Measure and refine
Enable sales and partners, deliver marketing messages and create goals that can be measured against and used to refine over time.
The workshop series: Diagnose first, then fix only what needs to be changed.
01 Start Here
Audit your current marketing, goals and challenges.
02 Market Assessment
Define target users, buyers and their needs.
03 Persona Refresh
Craft key messages that resonate and convert.
04 Messaging
Sharpen how you stand apart from competitors.
05 Marketing Mix
Choose the right mix of activities and channels.
06 Social and PR
Equip sales and partners to deliver the message.
07 Enablement
Set goals and KPIs you can track against.
08 Measure and Optimize
Review results and iterate for continuous growth.
Ways to work with us
Growth Assessment
2-3 weeks
Workshop Series
6-8 weeks
Growth Partner
3-6 months, hands-on
Ongoing Advisory
TBD
Ready to Grow?
Book your initial Growth assessment