Introducing Value Amplified: Deliver more value in the age of AI
Today we launched Value Amplified, and I wanted to share a few thoughts.
Why Value Amplified?
If you believe any new tool or method delivering digital products is impossible. Impossible, of course, without the magic of the new something. The reality is that organizations, teams and individuals have been delivering “stuff” forever. Value is being delivered. The question is, can you deliver greater value in the age of AI? Can we amplify the delivery of value?
That's why Eric Naiburg and I set up Value Amplified, a research-based advisory organization (read: outcome-based consulting) to help organizations, teams and individuals amplify their value.
“Every new delivery tool arrives with the same story: None of this was possible before,” said Dave West, co-founder of Value Amplified. “But teams have always delivered value. The real question is whether we can amplify it. That’s what Value Amplified is built to do.”
Why Now?
Over the last 18 months, we have been researching the impact of AI on product delivery and it has left both of us with two feelings:
Everything is about to change. Agentic systems are profoundly impacting digital products, enabling individuals to do amazing things.
Many of the enduring truths of product delivery matter even more. Goals, vision, context, and flow aren't moving at record speed, so teams and individuals must build delivery systems that are machine-ready but human-enabled.
We want to build an organization that continues to build on our experience whilst exploring the next generation of product delivery.
What Do We Do?
Based on continuous research and 30+ years of experience, we provide advisory services for organizations building products. And we do it with humor and kindness!
In practical terms, that means continuing to build upon and share the ideas of agile delivery in the world of agentic systems and answer the burning questions of ‘How do we organize teams?’ ‘What does the operating model look like?’ ‘How do we measure?’ and 'How do we bring the products to market?'
Why Us?
Over the last 35 years, Eric and I have worked at organizations ranging from Rational Software, Forrester Research, IBM, and Tasktop, to most recently, Scrum.org. Although those organizations were different, the unifying theme has always been delivering consistently better products. We are on a mission to change how people create, develop, deliver, and maintain products.
And Who Are We Doing It With?
Yes, Eric and I are the catalyst for Value Amplified, but we can not do it alone. We've built an amazing network of people to draw on and we'll continue to work closely with Dr. Alan Brown, whose research on AI in large enterprises underpins our ideas on AI fluency and organizational change.
What About Scrum?
For the last 11 years, Eric and I have worked together at Scrum.org with an amazing team and community. That opened the door to talk to hundreds of people and organizations about their use of Scrum, and recently, AI's impact. I am very grateful for that opportunity and will continue to care about Scrum whilst not being constrained by its legacy and history. Over the last 18 months, I've heard again and again that Scrum's core ideas still hold, but its implementation and structure must change to better support AI-enabled teams. If you want to see my initial thoughts on the future of agility, read this blog and supporting white paper.
Getting In Touch
We'll be sharing our research as we go. Subscribe to our newsletter to get it first, follow us on LinkedIn, or book a 30-minute conversation if you’d like to talk about what AI means for your teams and the future of product delivery.
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